GOLDEN ABC, Inc. (GABC) is a multi-awarded international fashion enterprise that is home to top proprietary brands shaping the retail industry today.
Originating in the Philippines in 1986 with the vision of being the most admired Asian fashion brands company, GABC creates and sells its own clothing, accessory, footwear, and personal care lines. These are produced, marketed, and retailed under a fast-growing, dynamic family of well-differentiated, proprietary brands: PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA, and TYLER. It also operates RED LOGO, a wholly-owned direct selling subsidiary.
GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail scene, leveraging the latest business innovations to grow all areas of its business, from operations and sales to design and professional partnerships. It was the first in the local retail industry to use bar coding and electronic data processing technology in tandem with department stores. GABC introduced and enforced top-of-the-line product and distribution control with its concessionaires, transforming the way retailers do their business. It was also the first in the industry to install SAP in its back-end Information Technology operations. It continues to invest in its operations to support its rapidly expanding domestic and international business.
GOLDEN ABC also provides access to fashion to its multitude of customers by building a strong presence in the ASEAN region and around the globe with its 800 strategically located stores. It now has presence in the Philippines, Indonesia, Cambodia, Vietnam, Myanmar, Malaysia, Hong Kong, Taiwan, Singapore, Thailand, Bahrain, and the Kingdom of Saudi Arabia.